Well, not really a random company. A very brave one: Holland Water.

Already for some time I am advocating for Dutch (or other Western) companies to enter the true frontier markets of our time. Being based in Myanmar for over a year now, I’ve seen the first companies making that bold step and start doing business here quite successfully. As the election process in Myanmar took a positive turn, companies see their fears of instability and chaos melt away, and shift their focus to new horizons in the east. But, as I pleaded with marketeers before, you don’t need to go as far east as Myanmar. Take Iran, one of the most promising and substantial frontier markets. In the articles below and in Dutch marketing magazine “Marketing Tribune“, I’ve written about the opportunities for western companies to do business in Iran now:

Today I read on www.nu.nl:

Dutch supplier of water purification systems to enter Iranian market (in Dutch)

I hereby would like to congratulate Holland Water with their bold move: to enter the Iranian market about a week after the announcement of lifted sanctions has been done. Now that is what I call a first mover!  Holland Water will focus on improving the water quality in hotels and hospitals, fighting legionella by exporting their technology to Iran. Thumbs up to Holland Water. Who is next?