After arriving back in the Netherlands, last April, I have been quite active with both Dutch and international customers:

Hereby a brief overview of the running projects:

• Fudura/Enexis: one of the Netherlands’ biggest electricity grid operators: focus on promoting the use of the ‘Slimme Meter” and energy saving, starting with a promising pilot in Groningen.

• Squarell:  Squarell is a brilliant tech company, active in vehicle data , CAN bus technology and sensory techniques. I am supporting Squarell with Marketing strategy and communication support.

• Vlisco: a Dutch producer of colorful design fabrics for the African market. For Vlisco I am doing PR, mediarelations and event/press support for a big event: Celebrating 170 years of Vlisco.

• Frontier Marketeer:  Together with the University of Leiden and the Nijenrode Business University, I am working on a revolutionary way of pre-testing communication campaigns using predictive modeling & big data techniques:

• Based on mathematical modeling
• Powered by big data and clever algorithms
• Reference data of 250 best scoring Dutch campaigns (2002-2015)
• Testing & benchmarking of strategy, creative work and execution

An interesting publication on this topic is about to follow soon!