De NL sluit een deal met Myanmar over zaden, pootaardappelen en kennis. Met de deal is ruim 10 miljoen euro gemoeid. En dat is alleen nog maar voor (een beperkt segment) van de landbouw. Waar blijven de andere NL bedrijven? Gebruik het First Moving Advantage in één van de laatste Frontier Markets, Myanmar:
The 25th of March: an important day for Myanmar’s economy: the official launch of the 5 year National Export Strategy.
We had a good turn up of the foreign press during the media lunch in Yangon and of national press during the launch itself in capital city of Naypyithaw. 6 National TV stations were present and several national papers. 57 journalists attended the launch (of which 7 are international media). This resulted in many many online and print articles, some of the titles:
- Myanmar Times
- Straits Times
- Nikkei Asian Review
- Jakarta Post
- Global Times China
Now it’s the challenge to keep the communications going, and to build local capacity here at the Ministry of Commerce (Yangon), for sustainable communications during this 5 year export plan.
Beginning 2015 I worked as (ad interim) Head of Marketing for Frontier Technology Partners. FTP is active in the field of mobile banking, which is potentially hot in Myanmar where 94% of the population doesn’t have a bank account. Thru myKyat (www.mykyat.com), FTP offers a safe and easy solution for mobile banking: money transfers, top ups, cash withdrawal, etc. A whole range of easy banking services is available for mobile phones. Thru USSD messages or an App, all mobile phone users can access the service. myKyat is an exciting new venture in the Myanmar market and a great project to work on for me.