Frontier Marketeer supported and co-organized the press launch of the new DICA (Directorate of Investment and Company Administration) website. The new website makes it easier for anyone who wants to start up a business in Myanmar. The website facilitates the registration process, investment procedures and offers a quick name and registration check for start ups.
Below, you will find the video of the press launch produced by Frontier Marketeer and Young Guns Media.
Anderhalf jaar werken en ondernemen in Myanmar, hoe is dat bevallen? Heel goed. Myanmar is natuurlijk geen gemakkelijk land, één van de armste landen van Azië, nog maar half ontsnapt aan een onderdrukkend militair regime en geplaagd door gewapende grensconflicten, een vluchtelingencrisis, overstromingen, cyclonen en af en toe een aardbeving. Ook het klimaat om zaken te doen is niet gemakkelijk door de slechte bancaire faciliteiten, verregaande corruptie en een retro-jaren-50 bureaucratie. Eén van de moeilijkste landen ter wereld voor start-ups. Maar goed, de boycots zijn opgeheven en Myanmar is open for business. De jaarlijkse economische groei ligt rond de 8%, dus er is potentie genoeg. Voor mij als freelance marketing/communicatie consultant is het geweldig om te werken in een dergelijke omgeving te werken. Er zijn weinig faciliteiten maar er zijn ook weinig regels. Anything goes. Er is concurrentie, maar er is nog ruimte genoeg op de markt als je iets kunt wat anderen niet kunnen. De markt is nog niet zo opgedeeld in hokjes zoals hier. Om die redenen heb ik de meest uiteenlopende klussen kunnen doen. Een kleine greep uit de projecten van afgelopen tijd:
Vooral die laatste klus was interessant. Nog geen paar maanden geleden werden journalisten nog opgepakt door de overheid als ze te kritisch waren. Nu werd ik samen met een (ex) journalist ingehuurd om de overheid te adviseren hoe om te gaan met de pers. Toen realiseerde ik me dat dit land een veranderingsproces is begonnen dat onomkeerbaar is.
Maar de belangrijkste asset van Myanmar zijn de mensen. Ondanks alle problemen, de armoede en de natuurrampen blijven de Birmezen positief. Op straat altijd lachende gezichten. Iedereen heeft tijd voor een praatje. De Birmezen missen vaak nog de juiste opleiding, maar ze zijn gemotiveerd en goudeerlijk als het gaat om zaken doen. Om dat je alleen niet alle dienstverlening kan bieden heb ik de samenwerking met andere Birmezen opgezocht en samen met een Birmese en Nederlandse partner Young Guns Media opgericht, waar nu 5 mensen werkzaam zijn.
Al met al was het heel bijzonder om in dit geweldige land te mogen wonen en werken. Terug in Nederland hoop ik wat van het enthousiasme dat ik in Myanmar heb opgedaan, te kunnen vasthouden. Uiteindelijk groeit de economie hier ook weer, en neemt het consumentenvertrouwen weer toe. Een goed klimaat om weer aan de slag te gaan. Per 1 mei ben ik weer beschikbaar voor freelance projecten in Nederland.
Myanmar’s National Export Strategy (NES) is a 5 year roadmap for improving Myanmar’s export capacity. The National Export Strategy (NES) provides Myanmar with a detailed framework and decision-making instrument to guide the country’s trade development and boast its export competitiveness. It outlines concrete, market-based solutions to address competitiveness constraints affecting Myanmar’s competitiveness in global markets. It is the NES’s vision to create sustainable export-led growth and prosperity for an emerging Myanmar.
Although the overall strategy document is quite lengthy, this new brochure provides a quick overview of the NES, listing the key elements of the strategy as well as some of the NES projects that have already materialized. Frontier Marketeer developed the brochure together with the main stakeholders: International Trade Center (Geneva), Ministry of Commerce (Myanmar) and several export-project related stakeholders.
Altijd al willen zakendoen in #Myanmar? Kom 11 apr naar Doing Business in Myanmar https://t.co/sNnSPZ8GiO pic.twitter.com/McuQMcwYgg
— Rijksdienst voor Ondernemend Nederland (@RVO_Nederland) March 14, 2016
Frontier Marketeer was uitgenodigd bij Agentschap RVO (Ministerie van Economische Zaken) om Nederlandse ondernemers te adviseren hoe zaken te doen in Myanmar. De opkomst was goed, zo’n 110 ondernemers en beleidsmakers hebben de bijeenkomst bijgewoond. Andere deelnemers aan het panel waren Heineken, Beatex en East West Seeds.
In dit laatste artikel van de serie laat ik drie bedrijven uit Myanmar aan het woord:
On the 7th of February, I taught another workshop at the Myanmar Metropolitan College. The topic: Branding Strategies. Around 50 MBA students attended the class. It is great to see the enthusiasm to learn, here in Myanmar. All students participated very well, bringing examples from their own (work) experience to the table.
The 29th of February was a special day, for more than one reason: DICA launched its new website to make investment and company registration easier, for both national (Myanmar) and foreign investors. The new website offers rich content on investing in Myanmar, as well as an online company registration search functionality. Government officials, DICA staff and the GIZ program Manager presented the new website, with quite some media attention: MRTV, MITV and others were present to cover the event.
Well, not really a random company. A very brave one: Holland Water.
Already for some time I am advocating for Dutch (or other Western) companies to enter the true frontier markets of our time. Being based in Myanmar for over a year now, I’ve seen the first companies making that bold step and start doing business here quite successfully. As the election process in Myanmar took a positive turn, companies see their fears of instability and chaos melt away, and shift their focus to new horizons in the east. But, as I pleaded with marketeers before, you don’t need to go as far east as Myanmar. Take Iran, one of the most promising and substantial frontier markets. In the articles below and in Dutch marketing magazine “Marketing Tribune“, I’ve written about the opportunities for western companies to do business in Iran now:
Today I read on www.nu.nl:
Dutch supplier of water purification systems to enter Iranian market (in Dutch)
I hereby would like to congratulate Holland Water with their bold move: to enter the Iranian market about a week after the announcement of lifted sanctions has been done. Now that is what I call a first mover! Holland Water will focus on improving the water quality in hotels and hospitals, fighting legionella by exporting their technology to Iran. Thumbs up to Holland Water. Who is next?
I know we’ve done everything to enter the boardroom: we made marketing an all surpassing commercial discipline, we invented fancy job titles like “CMO” and we spiced up our careers with expensive marketing degrees. But since this week, I realized that we may have gone too far. What happens if marketeers really become the boss? And marketing becomes a too dominant force within a company? Check the logo above this post, check the headlines. For decades VW was an innovative car maker, with trend setting cars and great affordable technology for all. Then the marketeers took over. In due time, priorities shifted from engineering to something called premium. Unfortunately, premium was not about premium technology, but about premium feel: the image, the design, the smoothness of the leather, the click of the closing door, even the sound of the engine was enhanced by fake engine sound from the speakers. Marketeers thought they could sell more cars by engineering a premium feeling. And they were right. They managed to do so successfully for many years. But of course, this is not really engineering. Far from that.
The last decade all car makers are struggling with the ever more stringent emission regulations. When Honda and Toyota invented hybrid and hydrogen technology to meet these regulations, VW was very skeptical about this strategy. Instead they chose a different route, which in hindsight turned out to be the easy way out: they would improve existing diesel technology by downsizing the engines and relying on high turbo pressure and very high combustion temperatures for performance. Needless to say this requires far less investments than developing complete new technologies such as hybrid and hydrogen power. But every engineer must have known that this technology has both reliability and emission issues. Tests and research show the decline in reliability of the engines time after time. And the differences are staggering: Honda’s engine failure rate is 1: 344, Audi: 1:27. But marketeers don’t read statistics. And neither do consumers.
As a result, this route turned to be a dead end. In order to meet the very strict emission regulations for diesel cars in the US, apparently the only “escape” was to manipulate emission test results by very clever software in the motor management of diesel cars that recognize and “fool” test situations. With this trick the cars pass the test (by temporarily cutting back the power), but in practical road use, the diesel engines exhaust up to 40 times (!) the amount of NOx than is allowed. Now we are not talking about a lack of engineering anymore. Worse than that. Now the engineers were asked to develop technology to cheat, creating a car that is not meeting the specifications.
What happened here? Who made the engineers do this? We’re not sure of course, but I am guessing it was the marketing department. By award winning commercials and convincing slogans (“Das Auto”), the consumers seemed to buy it. But not anymore. Some people label it “protectionism”, but the American authorities reminded us of something we all forgot: a car is a product of technology. It’s not a fashion item, not only a lifestyle product, where appearance and image is crucial. Cars offer us mobility by technology. With the need for ever safer and cleaner cars, that technology better be good. Is this a plee to get rid of all marketeers? No. The CMO can stay. As long as he listens to the CTO.
Last weekend I trained Myanmar-based marketing professionals in Yangon. The topic: Branding & Activation. The turn up was excellent: 28 people from agencies, national & international companies participated. Companies included: Friesland Campina, Fulcrum, Zagar, Yoma (New Holland), Concordia, Rocket Internet, SAM and Myanmar Brewery. Some of there comments:
“I received good feed back from our staff and that they would share what they learnt with their colleagues.”
“I was satisfied with the training, with our good team work and good relationship with others who attended colleague.”
“Very useful at my work”
“Let me keep up a beautiful, exciting memory of 2nd weekend class attending activity. “
“This weekend is quite restless for me with only a few hours sleeping… But time was passed with a great sharing of knowledge effectively… Thanks Mr.Andre for the workshop and for photos too…”
