A fantastic project to work on: PR & Media matters for Vlisco: Celebrating 170 years. Vlisco wasn’t cutting any corners: a top class fashion show with international models, stunning animations, a performance by Angelique Kidjo and two expositions in Gemeente Museum Helmond.
After arriving back in the Netherlands, last April, I have been quite active with both Dutch and international customers:
Hereby a brief overview of the running projects:
Fudura/Enexis: one of the Netherlands’ biggest electricity grid operators: focus on promoting the use of the ‘Slimme Meter” and energy saving, starting with a promising pilot in Groningen.
Squarell: Squarell is a brilliant tech company, active in vehicle data , CAN bus technology and sensory techniques. I am supporting Squarell with Marketing strategy and communication support.
Vlisco: a Dutch producer of colorful design fabrics for the African market. For Vlisco I am doing PR, mediarelations and event/press support for a big event: Celebrating 170 years of Vlisco.
Frontier Marketeer: Together with the University of Leiden and the Nijenrode Business University, I am working on a revolutionary way of pre-testing communication campaigns using predictive modeling & big data techniques:
Based on mathematical modeling
Powered by big data and clever algorithms
Reference data of 250 best scoring Dutch campaigns (2002-2015)
Testing & benchmarking of strategy, creative work and execution
An interesting publication on this topic is about to follow soon!
